Even somebody like The Black Keys or Royal Blood, they all have this original roots base to what they do.

Life is a drink and you get drunk when you're young...

Music's totally eclectic now. I saw a DJ the other day, he was on Virgin radio over here, and he said he played "Going Underground", the Jam song, on his breakfast show. Then he got a text from some young kid asking if was a new band. I think a lot of people these days, younger people as well, are aware of all sorts of music, really. If you're into the Libertines you probably also have to be aware of the Beatles, or the Kinks. I think there's a better, possibly greater appreciation for all music, of all eras, I think.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

The Jam were a good band, however I feel that the Style Council were better. A lot of people I know will disagree with me. Some things we did with The Style Council were misinterpreted or over their heads.

I love the Kinks, but I like all sorts of music. If I stay at home at night and play records, I just go through the whole spectrum, really. I just love music.

The whole nostalgia thing, and just sticking with what you always liked and what you know and not taking a chance on something or expanding. I think especially after a certain age.