You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.

Helvetica is the font of the Vietnam War.

Marketing is neither good nor evil.

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

I've become much more interested in architecture than I've ever been.

Words have meaning, type has spirit.

When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.