Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

Planning involves considering how other people may use something.

Your name is Windows. Why are you a flag?

Design always has a purpose.

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.