Great design is serious, not solemn
Words have meaning, type has spirit.
I love that the level of mediocrity rises.
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.