My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula ScherI love the big scale and immediate impact of posters. They're my favourite things to design.
Paula ScherAs a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher