New Zealand looks like the future to me

Helvetica is the font of the Vietnam War.

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.

Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.

Really, everything is designed.

Words have meaning, type has spirit.