What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula ScherWhatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula ScherI'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.
Paula ScherI know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher