The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula ScherIf I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
Paula ScherI find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula Scher