When I don't know all the rules I'm just wild.
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
We don't do everything the same way we always did it. We just don't.
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Words have meaning, type has spirit.
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.