The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.

Helvetica is the font of the Vietnam War.

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

As a painter I make up projects for myself to express myself. And there's no client, there's no direction.

I wasn't a very good illustrator so I became a designer.

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Marketing is neither good nor evil.