I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula ScherWhat makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
Paula ScherI love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher