I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

Helvetica is the font of the Vietnam War.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

Creativity has to do with what came before you immediately, not what came before you a long time ago.

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

Beige is the color of indecision.