The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula ScherIf I get up every day with the optimism that I have the capacity for growth, then thatโs success for me.
Paula ScherThe work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula ScherI find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula Scher