If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula ScherWe become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula ScherAs a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula ScherWhat happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula ScherTechnology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula ScherMy work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of โplay,โ number one, was โengaging in a childlike activity or endeavor,โ and number two was โgambling.โ And I realize I do both when Iโm designing.
Paula Scher