When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.
Paula ScherI always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula ScherThe job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula ScherWe become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula ScherIdentity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.
Paula Scher