What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
Paula ScherI think design, to a degree, is more generous and more humanistic than art, though great art can move us more.
Paula ScherMarketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula ScherWhat happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula Scher