Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

I think that it's a great time to be a designer.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

To me what really matters is that it shouldn't matter to you what day of the week it is.

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.