Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

To me what really matters is that it shouldn't matter to you what day of the week it is.

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.

I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.