Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."

I've become much more interested in architecture than I've ever been.

I wasn't a very good illustrator so I became a designer.

As a painter I make up projects for myself to express myself. And there's no client, there's no direction.

All maps are distorted, they are not literal fact.