Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.

Beige is the color of indecision.

Design exists to serve some purpose.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

I'm not from a generation of kids that grew up on a Mac.