What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
Paula ScherI'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.
Paula ScherI don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.
Paula Scher