The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula ScherIf people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula ScherIt's through mistakes that you actually can grow. You have to get bad in order to get good.
Paula ScherThe work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher