We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula ScherCreativity has to do with what came before you immediately, not what came before you a long time ago.
Paula ScherBe culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula ScherI think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula ScherThe work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula ScherWhat happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula Scher