Creativity has to do with what came before you immediately, not what came before you a long time ago.
Design is the art of planning, and it is the art of making things possible.
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Design exists to serve some purpose.
We don't do everything the same way we always did it. We just don't.
Marketing is neither good nor evil.