If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

Design exists to serve some purpose.

Your name is Windows. Why are you a flag?

I love that the level of mediocrity rises.

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

We don't do everything the same way we always did it. We just don't.

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.