If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

What makes me say "wow" continually changes. It changes based on what I know.

Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

When I don't know all the rules I'm just wild.

I love the big scale and immediate impact of posters. They're my favourite things to design.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.