I do different things. I'm a designer. I'm a painter.
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
What makes me say "wow" continually changes. It changes based on what I know.
I think that it's a great time to be a designer.
Helvetica is the font of the Vietnam War.
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.