The work needs to get out of your head and on to the table, and it needs to be done from the heart.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

We don't do everything the same way we always did it. We just don't.

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."

Words have meaning, type has spirit.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.