Marketing is a necessary part of the creative process.
Helvetica is the font of the Vietnam War.
My expectation is that technology always changes.
I love the big scale and immediate impact of posters. They're my favourite things to design.
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.