I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

I love the big scale and immediate impact of posters. They're my favourite things to design.

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.

Creativity has to do with what came before you immediately, not what came before you a long time ago.