I hope 'Warning: This Drug May Kill You' documentary helps to show the humanity of the people who are struggling with the brain disease of addiction because that is what this is - this isn't about bad people, this is about good people who became addiction oftentimes in the process of being prescribed medication for pain.
Perri PeltzThere seems is predominantly a white person's drug addiction epidemic, so that's why you see white people in our film, Warning: This Drug May Kill You.
Perri PeltzWe must do something to let people in this country know that addiction is something that can be treated and this epidemic of prescribed opioids is something that we can fix.
Perri PeltzI want to make it clear, though, that I am not trying to say these are bad drugs. Opioid medications in the short term for severe pain are very effective. The problem is when they are used for long-term chronic pain. No one wants anyone to suffer and be in pain. But realize how addictive these drugs are and get off of them as quickly as you can. So 'Warning: This Drug May Kill You' is really more about educating people about these drugs so that everyone can make their own decision about their pain versus the addictive nature of these drugs.
Perri PeltzWe are having a public health response to this epidemic of prescription opioids. We are looking at treatment options, there are drugs being made available for treatments, and we aren't just throwing people in prison. So this is a very different response than the traditional criminal justice response that we have had to past drug epidemics.
Perri PeltzI really do think for the vast majority of cases, doctors didn't think they were doing anything wrong - they were doing what was being recommended at the time, and many times people were able to take these prescription opioids and not have a problem with it. But what we do know is that if we take these drugs long-term, dependency develops quickly, within as little as a week. What we all have to realize is that these pills are chemical cousins of heroin - one is an illegal opioid and one is legal, but they are relatives.
Perri PeltzIn 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.
Perri Peltz