It seemed that the problem of Americans overdosing and dying from drug addiction was being described as bad people, particularly kids, who were abusing good drugs. But Sheila Nevins, the president of HBO Documentary Films, and I were particularly interested in finding out the stories of people and families who had been ravaged by this disease of addiction and understanding what really was happening. What we found was that, and let's not make any mistake about it, this is an epidemic of addiction.
Perri PeltzIt seemed that the problem of Americans overdosing and dying from drug addiction was being described as bad people, particularly kids, who were abusing good drugs. But Sheila Nevins, the president of HBO Documentary Films, and I were particularly interested in finding out the stories of people and families who had been ravaged by this disease of addiction and understanding what really was happening. What we found was that, and let's not make any mistake about it, this is an epidemic of addiction.
Perri PeltzAddiction is a brain disease - this isn't a moral failing - and we have got to stop looking at it that way.
Perri PeltzI hope 'Warning: This Drug May Kill You' documentary helps to show the humanity of the people who are struggling with the brain disease of addiction because that is what this is - this isn't about bad people, this is about good people who became addiction oftentimes in the process of being prescribed medication for pain.
Perri PeltzThere seems is predominantly a white person's drug addiction epidemic, so that's why you see white people in our film, Warning: This Drug May Kill You.
Perri PeltzIn 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.
Perri PeltzWe can prevent more people from becoming more addicted - that's number one - with prescribing laws and making sure that people can't get too many of these opioids when they are initially prescribed them. Number two is, we have to make sure the millions of people who are already addicted have access to good and effective treatment. Finally, it's critical that we remove stigma and that's why we've made a film, to show that this can happen to anyone.
Perri Peltz