I wanted to find out if we went to the NFL and really took care of guys, really cared about each and every individual, what would happen?

Of course we want to win every game, but winning forever is more about realizing your potential and making yourself as good as you can be. Realizing that is a tremendous accomplishment, whether it's in football or in life.

It’s simple, really: Be great right now so that you can be great later on.

I learned a tremendous amount about what was important to me as a head coach in that I was not in charge. I didn't have final say about what was going on, and I was always having to represent other people's views, and it was very difficult to be real, to be authentic, to be true because there were a number of people who had say about what was going on.

I had no plan for that year but it wound up being one of the most important years of my football coaching career. It hit me along the way that I needed to really get at the heart of what's really true to myself. And then I was able to mold it and shape it in the years at SC to become the approach and the concept and the culture that we try to create here at Seattle.

If you want to win forever, you've got to ALWAYS COMPETE.

My dad was a good competitor. I know he'd think I was a little off the charts.