Most movie-goers are overdosing on star coverage; it's the ultimate example of too much information.

Though gay lifestyles have certainly moved into the open, there's little evidence that society has become more open in its basic attitudes or that entertainers should feel cozy in emerging from the velvet underground.

Do your homework and stand your ground.

Substantially fewer films will be produced over the next year or two. And a significant portion of the production costs of the reduced slate will be borne by hedge funds and other investment groups.

That's how you get surprises, because what movies are all about is surprises.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.