That's how you get surprises, because what movies are all about is surprises.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.

A green-light meeting is when the decision is made finally whether or not to make a given picture.

Analyses of the movie marketplace points to an interesting phenomenon: High-profile movies are continuing to do well year-to-year in the U.S. and overseas - this past summer, for example, the top 10 movies registered at the same level as in '04.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Historically, filmmakers always fall in love with every frame, but now that even neophytes are given final cut, this love affair carries with it serious economic implications.

Do your homework and stand your ground.