As to the idea that advertising motivates people, remember the Edsel.
One does not start with facts. One starts with opinions.
Most leaders don't need to learn what to do. They need to learn what to stop.
If you want to predict the future create it.
The computer, being a mechanical moron, can handle only quantifiable data.
Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.