As to the idea that advertising motivates people, remember the Edsel.

Accept the fact that we have to treat almost anybody as a volunteer.

It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

We can't make people better by trying to eliminate their weaknesses, but we can help then perform better by building on their strengths.

Most organizations staff their problems & starve their opportunities.

The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.