As to the idea that advertising motivates people, remember the Edsel.

A business enterprise must continue beyond the lifetime of the individual or of the generation to be capable of producing its contributions to economy and to society.

The job of a professional manager is not to like people. It is not to change people. It is to put their strengths to work.

The building of a personality beyond its normal limitations.

Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

Work is a process, and any process needs to be controlled. To make work productive, therefore, requires building the appropriate controls into the process of work.

Businesses are not paid to reform customers. They are paid to satisfy customers.