As to the idea that advertising motivates people, remember the Edsel.

The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.

Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

A superior who works on his own development sets an almost irresistible example.

There are two types of people in the business community: those who produce results and those who give you reasons why they didn't.

Marketing is the distinguishing, unique function of the business.

Doing the right thing is more important than doing the thing right.