I'm really working on trying to get that lifestyle aspect of the Emilio Pucci house to be as strong as possible.
Peter DundasI want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.
Peter DundasI think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.
Peter DundasI think my biggest muses in fashion are probably rock 'n' roll girlfriends, like Anita Pallenberg and Marianne Faithfull and Bianca Jagger - and then maybe Patti Smith a bit as well.
Peter Dundas