I want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.

I think my biggest muses in fashion are probably rock 'n' roll girlfriends, like Anita Pallenberg and Marianne Faithfull and Bianca Jagger - and then maybe Patti Smith a bit as well.

In order to be successful, you have to honor what's in old fashion house, but you also have to play with it and push the limits of it.

I'm really working on trying to get that lifestyle aspect of the Emilio Pucci house to be as strong as possible.

It's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.

I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.

Paris is one of the most incredible places to live. Once you get bitten by the city, you never leave.