I want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.

Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.

People always ask me, "Oh, do you ever want to start your own thing?" And I don't, actually. I think what I enjoy most is the sort of co-production of things, where you bring something and somebody else brings something and a kind of alchemy happens.

That's always my downfall - when I start not having fun or not feeling passionate about what I'm doing. But that's why I love Emilio Pucci. There are some design houses that operate on a more intellectual level, but the way Pucci has always worked is more spontaneous and instinctual.

I think my biggest muses in fashion are probably rock 'n' roll girlfriends, like Anita Pallenberg and Marianne Faithfull and Bianca Jagger - and then maybe Patti Smith a bit as well.

It's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.

I want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.