Working for an older house is a great opportunity, but it's also a big responsibility. The fortunes of a lot of people and families are based on what the results of my collections are, and how successful they are on a commercial level, and how big an impact they have on a trade level as well. So I think I'm a little bit more chill about that.

Florence is probably one of the most beautiful cities in Italy. It's very quiet as well - there's not much nightlife - so it definitely keeps me focused on the work.

Things are moving quicker and quicker. The internet age has made everything so immediate that what you're doing can start to feel outdated. That's probably the single thing that will most affect the fashion system in the near future. Time is the biggest subject matter in fashion today.

I'm not intellectual at all as a designer. Whatever I'm into at the moment is usually what becomes the collection.

In order to be successful, you have to honor what's in old fashion house, but you also have to play with it and push the limits of it.

That's always my downfall - when I start not having fun or not feeling passionate about what I'm doing. But that's why I love Emilio Pucci. There are some design houses that operate on a more intellectual level, but the way Pucci has always worked is more spontaneous and instinctual.

I want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.