Florence is probably one of the most beautiful cities in Italy. It's very quiet as well - there's not much nightlife - so it definitely keeps me focused on the work.

I'm not intellectual at all as a designer. Whatever I'm into at the moment is usually what becomes the collection.

I'm really working on trying to get that lifestyle aspect of the Emilio Pucci house to be as strong as possible.

I want Pucci woman to be a Pucci girl. That's number one, because I think she should have that vibe that corresponds with today. Emilio Pucci - the house is, I think, 63 years old now. It's an old house. The Pucci woman from the beginning would be 80 years old or something today, so I've kind of had to update her.

I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.

Emilio Pucci obviously I think it's one of the best houses in Italy - and one of the most legendary ones as well. That's why I came here. I also like the idea of working with a house that has a history that you can collaborate and exchange ideas with in the way you would with another person.

I spend tons of time on the music for the fashion shows. I work with this DJ, Jeremy Healy, and we do, like, four or five sessions during the week leading up to the show where we put the music together.