It's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.
Peter DundasSocial media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.
Peter DundasI'm not intellectual at all as a designer. Whatever I'm into at the moment is usually what becomes the collection.
Peter DundasI spend tons of time on the music for the fashion shows. I work with this DJ, Jeremy Healy, and we do, like, four or five sessions during the week leading up to the show where we put the music together.
Peter DundasWhen I make a dress that someone wants to put on and somebody else wants to take off, then I know I've got it right. Because when someone looks good on the outside, they'll feel good on the inside.
Peter DundasEmilio Pucci obviously I think it's one of the best houses in Italy - and one of the most legendary ones as well. That's why I came here. I also like the idea of working with a house that has a history that you can collaborate and exchange ideas with in the way you would with another person.
Peter Dundas