Florence is probably one of the most beautiful cities in Italy. It's very quiet as well - there's not much nightlife - so it definitely keeps me focused on the work.
Peter DundasSocial media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.
Peter DundasEmilio Pucci obviously I think it's one of the best houses in Italy - and one of the most legendary ones as well. That's why I came here. I also like the idea of working with a house that has a history that you can collaborate and exchange ideas with in the way you would with another person.
Peter DundasWorking for an older house is a great opportunity, but it's also a big responsibility. The fortunes of a lot of people and families are based on what the results of my collections are, and how successful they are on a commercial level, and how big an impact they have on a trade level as well. So I think I'm a little bit more chill about that.
Peter Dundas