Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out; and you will do it cataclysmically; and you know success and failure are just millimeters apart.

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.