With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.

Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.

Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out; and you will do it cataclysmically; and you know success and failure are just millimeters apart.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.