The Internet is an audience of one, a million times over.
A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
The arts tend to be more liberal. There tends to be more social relevance in the arts.
With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.