Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.

The Internet is an audience of one, a million times over.

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.

Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.

There are no rules, but you break them at your peril.

Stories aren't the icing on the cake; they are the cake!