Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.

The arts tend to be more liberal. There tends to be more social relevance in the arts.

Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.