Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.
Peter GuberToday everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you canโt tell it, you canโt sell it.
Peter GuberThe seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
Peter GuberI think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.
Peter Guber