A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.

Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.

Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.

Nothing replaces being in the same room, face to face, breathing the same air and reading and feeling each other's micro-expressions.

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.