A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.

Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

Nothing replaces being in the same room, face to face, breathing the same air and reading and feeling each other's micro-expressions.

In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.

Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out; and you will do it cataclysmically; and you know success and failure are just millimeters apart.