[Seeds Are Small.] Becoming a force of nature doesn't mean that all of our aspirations must be "grand." First steps are often small, and initial visions that focus energy effectively often address immediate problems. What matters is engagement in the service of a larger purpose rather than lofty aspirations that paralyze action. Indeed, it's a dangerous trap to believe that we can pursue onlhy "great visions."

The most effective people are those who can "hold" their vision while remaining committed to seeing current reality clearly

Reality is made up of circles but we see straight lines.

We tend to think that, in a traditional organisation, people are producing results because management wants results, but the essence of a high-quality organisation is people producing results because they want the results. It's puzzling we find that hard to understand, that if people are really enjoying, they'll innovate, they'll take risks, they'll have trust with one another because they are really committed to what they're doing and it's fun

In the Machine Age, the company itself became a machine - a machine for making money.

It takes courage and skill to be unambiguous and clear.

One possibility for difficulties innovating is that most people really donÕt care about innovation.