Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.

I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a 70s cop movie location; when the original loft-owners were more dash-than-cash, artistic types.

When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels.

Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly); less certain in his suits, which sometimes look borderline archaic; and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden.

This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.

Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe.

Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.