You are going to be measured anyway by some means, fair or foul. Usually the one doing the measuring has nothing specific in mind; so he does it by the seat of his pants. Careers are destroyed in this manner.
In a true zero-defects approach, there are no unimportant items.
If we deliver on time, but the product has defects, we have not delivered on time.
Improving quality requires a culture change, not just a new diet.
When you're out of quality, you're out of business.
It isn't what you find, it's what you do about what you find.