The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.
A rule to live by: I won't use anything I can't explain in five minutes.
The cost of quality is the expense of doing things wrong.
Quality management is needed because nothing is simple anymore, if indeed it ever was.
Improving quality requires a culture change, not just a new diet.
The great discoveries are usually obvious.