Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it.
When you're out of quality, you're out of business.
In a true zero-defects approach, there are no unimportant items.
Successful people breed success.
Quality means conformance to requirements, not elegance.
Problems breed problems, and the lack of a disciplined method of openly attacking them breeds more problems.