Curiosity is the starting point for great science.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Watch the product life cycle; but more important, watch the market life cycle.

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

My parents, and their interest in making the world a better place for more people inspired me.