Curiosity is the starting point for great science.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

My parents, and their interest in making the world a better place for more people inspired me.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

Authentic marketing is not the art of selling what you make but knowing what to make!