Every business is a service business. Does your service put a smile on the customer's face?

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Good companies will meet needs; great companies will create markets.

Authentic marketing is not the art of selling what you make but knowing what to make!

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.