Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.
Philip KotlerMarketing is the set of human activities directed at facilitating and consummating exchanges.
Philip KotlerMany great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a clichรฉ.
Philip KotlerRequiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search for automation to reduce costs. On the other hand, those receiving higher wages will spend more (the marginal propensity to consume is close to 1 for low income earners) and this will increase demand for additional goods and services. Henry Ford had the clearest vision of why companies can actually benefit by paying higher wages.
Philip Kotler