Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerIn fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip KotlerIn America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler