Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt.

The best way to hold customers is to constantly figure out how to give them more for less.