Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.