Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

The successful salesperson cares first for the customer, second for the products.

Great insight comes from seeing something as odd and finding out why.

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.