Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

It is more important to do what is strategically right than what is immediately profitable.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Every business is a service business. Does your service put a smile on the customer's face?

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.