There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Philip KotlerLeaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.
Philip KotlerToo much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt.
Philip Kotler