There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Philip KotlerPeople who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip KotlerWe need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.
Philip KotlerEvery company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint.
Philip Kotler